Issue 05 is out — on unglamorous consistency — read online or in print (144 pages)
04 · SECTION

Conversations —
heads of social, at length.

Every issue we sit down with two people who run organic social full time — usually heads of social or content, occasionally founders. We record for an hour minimum. Publish lightly-edited transcripts. Do not compose composite answers from multiple conversations. If a subject wants to be anonymised, we anonymise.

Interview 1
CONVERSATION · 58 MIN

"We stopped chasing reach."

The head of social at a UK challenger media brand explains the year she measured every post for saves-per-follower instead of reach.

Ines Farrugia · 16 minRead →
Interview 2
CONVERSATION · 47 MIN

The social lead who runs the account like an editorial team.

At a B2B SaaS with £45m ARR, the social function reports to editorial, not to marketing. The founder walks through why the reporting line matters.

Yara Delacroix · 13 minRead →